Institute for the Study of Squirrel-Human Urban Cohabitation
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"Dude, the Institute has a lot riding on this internet, e-commerce strategy."
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"We have to justify your lab's incredible R&D budget, don't we? This e-commerce site is the commercial justification of your years of dedicated work."
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"Claire's right, Dude. We have to play every angle we can. It's a squirrel bite squirrel world out there. If psychographics get us the eyeballs, it's worth every penny."
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